Building a landing page that converts is crucial whether you’re starting from scratch or looking to upgrade your current platform. Surprisingly, only 17% of marketers optimize their landing pages, despite their importance in driving conversions. Your landing page builder should streamline the process of creating optimized, high-converting pages. Here are the key features to look for:
Ease of Use: A drag-and-drop interface for quick and easy page creation.
A/B Testing: The ability to test multiple versions of your landing pages.
Templates: Pre-made templates that fit your brand and website.
Integrations: Easy connections to other software and sites.
Analytics: Tools to translate visitor behavior into insights.
Automation: Features that turn landing pages into marketing funnels.
Pricing: Affordable options, including free versions.
When selecting a landing page builder, consider how you want your pages to look and the availability of A/B testing options. Here are the top ten landing page platforms to consider:
1. Landingi
Landingi is a powerful and flexible landing page builder with over 300 templates and a fully drag-and-drop editor. You can link landing pages for multi-page sites and create funnels for increased conversion. Landingi also includes a pop-up builder to create email list-building pop-ups, which can be triggered by visitor actions such as exit intent or clicks.
Key Features:
Re-usable smart sections
Unlimited landing pages, conversions, and user accounts
Free migration of up to 3 landing pages
Responsive customer service
Pricing:
The paid version starts at $25/month with a 2-month discount for annual payments. Best for affiliates, resellers, marketers, and medium-sized businesses.
2. Swipe Pages
Swipe Pages offers a robust landing page builder with an emphasis on mobile responsiveness and fast page loads. It features a drag-and-drop builder with 80+ pre-built blocks and 40+ templates designed for different parts of the funnel.
Unique Features:
Mobile-only landing pages
Fast page-load speeds
Extensive A/B testing options
Customizable drag-and-drop elements
Pricing:
Plans start at $29/month. Check them out here.
3. Unbounce
Unbounce is a conversion-focused landing page builder with a highly customizable drag-and-drop editor. It offers over 100 professional templates, AI-powered text and design suggestions, and a Smart Traffic feature that directs visitors to the best landing page variant.
Pros:
Flexible customization
Mobile-friendly pages
Advanced conversion features
Extensive knowledge base and customer support
Pricing:
Paid plans start at $99/month with a 14-day trial. Sign up to get 20% off monthly plans and 35% off annual plans. See their pricing here.
4. Leadpages
Leadpages is popular among small businesses for creating sales pages, contest pages, and more. It includes built-in cart checkout, chatbots, and an intuitive drag-and-drop editor.
Unique Features:
Digital file hosting & delivery
SEO-friendly
Image library
Alert bars and pop-ups
Pricing:
Paid plans start at $37/month with a 14-day free trial. Try Leadpages here.
5. Beefree Page Builder
Beefree allows you to create responsive landing pages, emails, and one-page sites with a drag-and-drop interface. It supports collaborative editing and offers various web page features like forms and embedded videos.
Features:
Collaborative editing
Customizable content from external feeds
Email and page builder capabilities
Pricing:
The free version is available, with the Professional plan starting at $25/month on a yearly subscription.
6. ClickFunnels
ClickFunnels is an all-in-one funnel-building platform with a focus on converting traffic into leads. It offers integrations with major tools and provides extensive training and resources.
Key Features:
Email marketing automation
Sales funnels and multi-step marketing funnels
A/B split testing
Pricing:
Paid plans start at $97/month with a 14-day free trial. Try it here.
7. Instapage
Instapage offers a user-friendly drag-and-drop editor with over 500 templates. It focuses on improving cost per acquisition (CPA) through specific ad targeting and personalization features.
Pros:
Collaborative editing
Fast-loading, SEO-optimized pages
Cross-domain landing page monitoring
Pricing:
Plans start at $79/month with a 14-day free trial. Get started for free.
8. Wishpond
Wishpond offers both DIY and DFY landing page services, with over 300 integrations. It includes features like lead capture, exit-intent popups, and live chat widgets.
Pros:
Social media functionality
Marketing automation
Real-time analytics
9. GetResponse
GetResponse is an email marketing and automation platform with a solid landing page builder. It offers features like sales funnels, web push notifications, and autoresponders.
Key Features:
Automated marketing
Email analytics
Customizable web pages
Pricing:
10. HubSpot
HubSpot is an all-in-one platform with multiple hubs for CRM, Marketing, Sales, Service, and Operations. It offers a lead capture page creator and extensive marketing automation features.
Unique Features:
Personalized landing pages with CRM data
Native A/B testing
Lead scoring for follow-ups
Pros:
Extensive integrations
Marketing automation
Progressive profiling
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